The Rudi Foundation Board is comprised of Kevin's fraternity brothers. After the devastating loss of their fraternity brother, these six decided that honoring Kevin's life through philanthropy would be the one fitting means by which Kevin would forever be remembered. The foundation's name, initially, was the "Polar Bear Foundation". But, after many hours of contemplation, the name Rudi Foundation was just much more fitting, and would eventually become synonymous with benefitting cancer research.